Artificial Intelligence

Artificial Intelligence (AI) is a topic that has gained significant relevance in recent days, inviting us to reflect on its impact on technology and business. It’s true that our world has become dependent on technology, and without it, coexisting effectively would be complicated. Therefore, it’s important to learn how to use and coexist with it.

To understand what AI is, we first need to conceptualize the term. AI refers to a discipline focused on creating programs and mechanisms that can be considered intelligent. In other words, can machines think like humans?

Types of Artificial Intelligence:

• Systems that think like humans: Designed to mimic how humans think.
• Systems that act like humans: Focused on copying and simulating human behavior.
• Systems that think rationally: Operate logically, simulating human reasoning.
• Systems that act rationally: Aim to imitate rational behavior in humans.

Applications of Artificial Intelligence:

1. AI in Sales: Enhances sales productivity, ensuring success while reducing the time spent recording information. Examples include:

• Automatically capturing sales.
• Recording client data automatically.
• Suggesting the best follow-up actions.
• Providing productive lead evaluations.

2. AI in Customer Service:

• Automatically classifying customer service cases.
• Routing calls once classified automatically.
• Recommending solutions and knowledge bases.
• Enabling self-service communications.

3. AI in Marketing: Examples include:

• Email productivity scoring: Helps determine the likelihood of a client responding to a campaign.
• Predictive audiences: Segments clients based on behaviors and common characteristics.
• Delivery time optimization: Improves delivery timing and provides an estimated arrival time.

AI is transforming how we act and think, revolutionizing how we work and solve problems quickly and automatically. In short, it enables tasks to require minimal effort.

References:

Salforce Latinoamérica. (2017). ¿Qué es la inteligencia artificial?. Retrieved March 21, 2019.

¿Qué es la inteligencia artificial?. Retrieved March 21, 2019.